Directions:

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1. Thoroughly wet hair – starting with fully wet hair allows you to use less shampoo, creates a richer lather, and helps prevent residue or buildup.

2. Squeeze a small amount into your palm and emulsify by rubbing your hands together until a white lather forms.

3. Massage into the scalp – a rich, bubbly lather should appear. If the lather is insufficient, dip your hair in water for a few seconds and massage again. Add a little more shampoo if needed, repeating until a full, foamy lather is created.

   • Focus on shampooing the scalp; there’s no need to shampoo the ends on a regular basis if you’re following with conditioner. Shampoo the ends once every few weeks or as needed (for example, to remove debris, buildup, color, or odors).

4. Rinse thoroughly to leave hair fresh, clean, and light.

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